8 in 10
youth who use tobacco started with a flavored product.

Add your or your organization’s name in support of legislation to prohibit flavors in all forms of tobacco, including e-cigarettes.

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of smokers started before
they were 21, most with
a flavored tobacco product
Something Doesn’t Taste Right
  • There are estimated to be more than 16,000 vaping flavors on the market
  • Youth who vape are 10 times more likely to start smoking
  • Menthol cigarettes are disproportionately marketed to and used by minority communities
  • 25.5 % of Hawai‘i high schoolers vape (more than 2x national average)
  • 15.7 % of Hawai‘i middle schoolers vape (more than 3x national average)
of Native Hawaiian and
Pacific Islander smokers
use menthol cigarettes
increase in youth vaping
in the last year, with
nearly all using flavored e-liquids

Do Something About It

ENDORSE THE CAMPAIGN: Add your name and/or your organization in support of legislation to prohibit the sale of all flavored tobacco products, including flavored e-liquids, menthol cigarettes, cigars, cigarillos, hookah, and smokeless tobacco.
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About The Campaign

Tobacco companies have been hooking our kids for years with enticing flavors, and now an entire generation of kids are addicted to flavors like gummy bear, “Maui mango” and “mystic menthol.”

Hawaii’s kids have paid the highest price for the industry’s aggressive marketing of these sweet, flavored tobacco products. As a result, Hawaii has the highest reported vaping rate among middle schoolers (15.7%) and the second-highest vaping rate among high schoolers (25.5%) in the nation.

It is no coincidence that the rise in youth use of e-cigarettes has been in conjunction with the explosion of more than 15,500 flavored products on the market. These flavored tobacco products, along with the lack of regulation has undermined public health’s successful efforts to reduce youth tobacco use; 81 percent of kids who have used tobacco started with a flavored product, and over half of youth smokers use menthol cigarettes.

To combat this problem, a coalition of more than 200 organizations, community leaders, and advocates are working to protect our kids by prohibiting the sale of all flavored tobacco products, including menthol to prevent the industry from addicting our kids.

This campaign is a joint initiative of the American Heart Association of Hawaii, the American Cancer Society Cancer Action Network, the Coalition for a Tobacco-Free Hawai’i, and the Campaign for Tobacco-Free Kids.


End the sale the sale and distribution of all flavored tobacco and vaping liquids, including menthol
Thousands of fruit and candy-flavored vaping e-liquids that are addicting our keiki would be off the market in Hawai‘i, including menthol cigarettes, flavored smokeless tobacco, and flavored cigars. Menthol and other flavors are used to mask the harshness of tobacco, making it easy for people to start smoking and become addicted to nicotine.
Help protect our young people from a lifetime of tobacco addiction
Hawai‘i is already experiencing a youth vaping epidemic. With 8 in every 10 kids starting with a flavored tobacco product, a major way to address young people’s use of tobacco products, including e-cigarettes, is to prohibit the sale of flavors that attract youth in the first place and discourage them from trying these products.
partial list of supporters

Updated 2/1/2020

Health Organizations

‘Ohana Health Plan
Adventist Health – Castle
Akamai Recovery Maui
American Academy of Pediatrics – Hawaii Chapter
American Cancer Society Cancer Action Network (ACS CAN)
American Heart Association
American Lung Association
American Pharmacist’s Association – Academy of Student Pharmacists (APhA-ASP)
Big Island Substance Abuse Council
Blue Zones Project
Campaign for Tobacco-Free Kids
Coalition for a Drug-Free Hawaii
Coalition for a Tobacco-Free Hawai‘i a program of Hawai‘i Public Health Institute
Get Fit Kauai
Hamakua Kohala Health Centers
Hana Lima Physical Therapy
Hawaii – American Nurses Association (Hawaii-ANA)
Hawaii Association for Health, Physical Education, Recreation & Dance (HAHPERD)
Hawaii COPD Coalition
Hawaii Dental Hygienists’ Association
Hawai‘i Nurses’ Association
Hawaii Pacific Health
Hawaii Primary Care Association
Hawaii Public Health Association
Hui Malama Ola Na Oiwi
I Ola Lahui
Kaho’omiki; Hawaii Council of Physical Activity and Nutrition
Kaiser Permanente
Kapiolani Medical Center for Women & Children
Kauai Rural Health Association
Keiki Injury Prevention Coalition
Lāna‘i Community Health Center
Malama Pono Health Services
National Community Pharmacist Association – Hawaii Student Chapter
Oahu Kidney Care LLC
Papa Ola Lōkahi
Pediatric Therapies Hawaii
Project Vision Hawai‘i
Tobacco Prevention Project, Daniel K. Inouye College of Pharmacy
Waimānalo Health Center
West Hawaii Community Health Center

Youth and Community Organizations

Ahuimanu Elementary’s School Community Council
Alexander Academy of Performing Art
American Youth Soccer Organization (AYSO)
Association of Hawaiian Civic Clubs
Baldwin HS Peer Education
Being Adept
Big Island Interscholastic Federation (BIIF)
Bridge Club Hawaii
Hale ‘Ōpio Kaua’i Inc.
Hawaii Appleseed Center for Law & Economic Justice
Hawaii Association of Independent Schools (HAIS)
Hawaii Children’s Action Network
Hawaii Health and Harm Reduction Center
Hawaii High School Athletic Association (HHSAA)
Hawaii Job Corps Center
Hawaii Youth Services Network
Hui No Ke Ola Pono
Hui Ola Pono (UH Public Health’s Student Organization)
Kauai Path Inc.
Kiwanis Club of the Valley Island
Kona Visayan Club
Konawaena HS Wellness Committee
Maui Economic Opportunity, Inc. (MEO)
Maui Interscholastic League (MIL)
Moanalua HS Peer Education Program
Pacific American Foundation
Parents for Public Schools Hawai‘i
Pono Hawaii Initiative
The Food Basket, Hawaii Island’s Food Bank
The Friends of Kamalani and Lydgate Park-Beach Cleanup Team
Waiakea High School PTSA
Waipahu Int. Youth for Safety Club
We Are One Inc.

Elected Officials & Government

Sen. Stanley Chang
Rep. Stacelynn Eli
Rep. Sharon Har
Maui County Councilmember Kelly King
Hawai‘i County Councilmember Sue Lee Loy
Kalihi Valley Neighborhood Board #16
Kuliouou-Kalani Iki Neighborhood Board #2
Liliha/Puunui/Alewa/Kamehameha Heights Neighborhood Board #14
Makakilo/Kapolei/Honokai Hale Neighborhood Board #34
Makiki/Lower Punchbowl/Tantalus Neighborhood Board #10
Mililani/Waipio/Melemanu Neighborhood Board #25
Nanakuli-Maili Neighborhood Board #36
Pearl City Neighborhood Board #21
Waipahu Neighborhood Board #22
County of Kauai Office of the Prosecuting Attorney
Department of Education
Office of Hawaiian Affairs (OHA)

Health & Community Leaders

Tina Alcain
Forrest Batz, PharmD
Frank R. Baum, M.D.
Danielle Bergan
Janet Berreman, M.D.
Gregg Brenes, pastor
Jeenna Canche
Clifford Chang, MPH
Valerie Chang, JD
Michelle Ching, JD
Jeffrey H. Chester, DO
Carmen Cook, LMFT
Patti Cook
Joan Craft, RN
Keawe Kaholokula. PhD
Gary Hooser
Carol R. Ignacio
Colleen F Inouye, M.D.
Mark Levin, J.D.
Jasmin Kiernan, RN
Bryan Mih, M.D.
Michael Robinson, MBA, MA
Janice Shishido
Elizabeth K. Tam, M.D.
Catherine Taschner, J.D.
Jill Tokuda
John A. H. Tomoso, MSW, ACSW, LSW
Linda Weiner, M.D.
Stacy Woodson
Cassiopia Yamashita


Chiefess Kamakahelei Middle School
Damien Memorial School
Doris Todd Christian Academy
Holy Nativity School
Kamaile Academy
Kamehameha Schools
Malama Waldorf School
Maryknoll School
Maui Christian Academy
Maui Preparatory Academy
Mid Pacific Institute
St. Andrew’s Schools
Sacred Hearts Academy
Saint Louis Schools
Waiakea High School
Waimea Middle Public Conversion Charter School
Windward Nazarene Academy


Emma Whitney Photography
Filipino Business Women’s Association
Ganesha Body Piercing
Heartlight Montessori Homeschool
Home Remedies Interior Design
JCS Enterprises Inc.
Paia Tattoo Parlor
Shaka Tea
The Man Cave
The Root Cellar Studio Maui
Wailuku Dental Group