- There are estimated to be more than 16,000 vaping flavors on the market
- Youth who vape are 10 times more likely to start smoking
- Menthol cigarettes are disproportionately marketed to and used by minority communities
- 25.5 % of Hawai‘i high schoolers vape (more than 2x national average)
- 15.7 % of Hawai‘i middle schoolers vape (more than 3x national average)
Do Something About It
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About The Campaign
Tobacco companies have been hooking our kids for years with enticing flavors, and now an entire generation of kids are addicted to flavors like gummy bear, “Maui mango” and “mystic menthol.”
Hawaii’s kids have paid the highest price for the industry’s aggressive marketing of these sweet, flavored tobacco products. As a result, Hawaii has the highest reported vaping rate among middle schoolers (15.7%) and the second-highest vaping rate among high schoolers (25.5%) in the nation.
It is no coincidence that the rise in youth use of e-cigarettes has been in conjunction with the explosion of more than 15,500 flavored products on the market. These flavored tobacco products, along with the lack of regulation has undermined public health’s successful efforts to reduce youth tobacco use; 81 percent of kids who have used tobacco started with a flavored product, and over half of youth smokers use menthol cigarettes.
To combat this problem, a coalition of more than 200 organizations, community leaders, and advocates are working to protect our kids by prohibiting the sale of all flavored tobacco products, including menthol to prevent the industry from addicting our kids.
This campaign is a joint initiative of the American Heart Association of Hawaii, the American Cancer Society Cancer Action Network, the Coalition for a Tobacco-Free Hawai’i, and the Campaign for Tobacco-Free Kids.
LEGISLATION IS NEEDED TO